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Analytics - Appius appointed as Webtrends Interactive Partner

March 2006

Webtrends, the global web analytics market leader, has appointed Appius as an Interactive Partner. The partnership marks the conclusion of training the specialist Appius eMarketing team to maximise customers' return on investment from the web using Webtrends products.

Simon Annicchiarico, Appius MD; said, "This partnership is part of our focus on user experience and demonstrating measurable results for our clients. Search engine traffic analytics and usage or conversion analytics have combined aggressively to give us the opportunity to measure user behaviour and website conversions holistically from a user's search through to task completion. Webtrends have acknowledged the value-add provided by agencies in understanding client's objectives and translating analytics into results, and we were keen to be at the forefront of this initiative by the global leader."

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