Our News

July 2006

Driving results for the Highways Agency - Appius win eMarketing project for Traffic England

Appius have been appointed to support the Highways Agency "Traffic England" initiative using the skills of our dedicated eMarketing team. The initiative is part of the Highways Agency objective to ensure that maximum use is made of the UK's road network without the need to build additional roads.

Appius were selected to provide Search Engine Optimisation recommendations and Pay-Per- Click services intended to raise awareness of the unique traffic disruptions information available from the website www.trafficengland.co.uk.

Traffic England considered Appius' team of Google Adwords qualified professionals as an essential part of the objective to achieve better use of highways via increased distribution of information.

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