Our News

September 2006

What next after Top of the Pops? Appius win MTV Flux project to help find the answer.

Appius, in partnership with London based creative solutions agency Preloaded, have been selected to use our Experience Evaluation service to give expert input into the development of this innovative new user centred chart concept MTV Flux will allow viewers to publish, via mobile phone and the Net, messages and video content to play along side music videos of their choice. MTV are hoping this will draw a young audience back from Internet services such as YouTube.

Watch out for the fruits of our work on the current beta site at http://www.mtv.co.uk/channel/flux

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