• Integrated

  • Affordable applications, integrated technologies

your digital solutions team
      • No results, no fee! Web Strategy Review
      • Consultant call
       

    • Appius announces partnership with Silverpop, leading provider of marketing automation software

      Appius is proud to announce its partnership with leading email marketing platform provider Silverpop, providing a powerful marketing automation solution for Appius clients.

      With one of the most advanced solutions in the industry, Silverpop enables Appius to take digital marketing programmes beyond targeted email marketing and into true 1 to 1 personalised relationship marketing.   Email marketing is triggered and targeted by factors including:

      • Demographics (age, gender, geolocation, preferences)
      • Email behaviour (opened / not opened, clicks on specific links, the user’s ‘optimum send time’ )
      • Relational data (purchase history, survey feedback, product searches, quotes)
      • Web behaviour (abandoned quotes, forms completed, downloads, videos viewed, searches)
      • Off-line behaviour (voucher redemption, store purchases, event attendance, brochure request)

      The solution also has exciting ‘lead scoring’ capabilities which add and remove ‘points’ for each prospect based on their positive and negative activity.  Silverpop are also working hard to integrate with established CRM solutions like Salesforce to make the visibility and handover of this information between systems as seamless as possible.

      Simon Annichiarico, Appius Chairman and Consultant, said: “Adding Silverpop to our portfolio of technlogies means that we can go further to deliver the type of unique and personalised email campaigns that are the end product of our powerful user centred design process.  The monthly send based pricing model for this powerful solution is in line with our strategy of bringing powerful but affordable technologies to our clients. 

      "The budget saved with this model allows us more time for creative and content work, as well as time to integrate Silverpop with other systems like CRM.  We have always been very focused on generation of large volumes of website visitors and targeted web enquiries – Silverpop’s ability to score leads before they are passed on to the sales process and prioritise sales effort is therefore an exciting complement to our proposition.”

      The Silverpop and Appius partnership can help you increase conversions, return on investment, brand loyalty and trust in your organisation.  Contact us to find out more.