Sunseeker
A global leader in the design and build of luxury motor yachts, Sunseeker International is widely recognised as the pre-eminent marine brand in the world today. Sunseeker International, based in Poole, is supported by a network of ‘approved’ distributors around the world. As the strategic web partner for Marketing Matters, Sunseeker’s marketing agency, Appius were challenged to produce an inspirational product and lifestyle site for this world leading brand.
Objectives
- add to the inspirational and aspirational brand impact for high net worth prospects
- make the web the single accurate source for general yacht specifications
- create a digital brand and associated guidelines consistent with the overall Sunseeker brand
- address online brand inconsistency and support distributors in achieving accurate motor yacht information and ‘on brand’ website
- deliver an email marketing strategy for press and high net worth individual audiences
Results
- the site gives an uncompromising rich experience for high spending prospects
- extensive use of animation and video provides a full interactive brand and multimedia experience
- content management delivered via web forms and Flash / XML solution
- Sunseeker distributor guidelines and templates created and successfully implemented by 21 worldwide distributors
- single source of core yacht information delivered for International site and all new Sunseeker distributor websites
- increased website traffic and sales enquiries for selected distributors and charter providers
- press and consumer email strategies delivered with results and usage tracked down to the individual recipient level
Testimonial
Robert Braithwaite MBE, Managing Director of Sunseeker International, says:
“The new site is a crucial part of our communications strategy, it’s important that we keep customers, future customers and the media up to date with our development. This technology gives visitors an even better experience of what our products have to offer.”